Jacqueline Vong - Playology International (StartWell Podcast Ep.35)
Summary
In this session we hear from one of Canada's premier experts on global licensing/merchandising and brand/franchise marketing focused on Asia. Jacqueline has spent 2 decades in the children's entertainment space and shares some of her experiences taking the minions to China, bringing the Wiggles to Canada and much much more.
READ MORE: https://startwell.co/blogs/the-startwell-podcast/jacqueline-vong-from-playology-international
LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-startwell-podcast/id1391959054 Spotify: https://open.spotify.com/show/4m6yuRXZHNYQ2QxrFfj7ag?si=fiH1LIydTXCSWD3jUwfing YouTube: https://www.youtube.com/playlist?list=PLNSlT8MChO5IKqmzL0-wx2-yw3WxXjLC2
The StartWell Magazine: https://startwell.co/pages/magazine
CHAPTERS Content licensing, merchandising, and kids entertainment. (0:00) Career growth, motherhood, and brand management. (3:00) Brand building, licensing, and marketing strategies. (8:41) Global market trends and sourcing in Asia. (13:30) Cultural differences in China and toy industry lessons. (18:23) Supply chain challenges and sustainable manufacturing in Asia. (24:38) Supply chain issues and manufacturing in Asia. (27:43) India's economic potential and challenges in the global market. (33:03) Remote work and the importance of dedicated workspaces. (38:16) Revolutionizing kids entertainment and crypto licensing. (44:46)
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