LinkedIn Has 5% Active Creators Driving All the Value — Here's What They Know
Summary
Mark Evans is a Fractional CMO and advisor to scale startups. He's previously been a news reporter and launched his career as a consultant since 2008.
For any online marketer, this episode will definitely be insightful and fun - the conversation includes:
- How LinkedIN has become more relevant to its users yet stalled in providing adequate support for the creator economy - a major point here being how opaque the algorithm is to its users - which limits the reach people can expect their content to have when posting. - How an ecosystem of apps is developing around LinkedIN for pro/power users where core features are limited - e.g. https://www.shieldapp.ai/ and https://authoredup.com/ - Why conversations trump content (LinkedIN's user base is ready to network and start conversations) - Why the economics of the Internet are broken, and have always been broken. - How the cost of operating Ai platforms can't be financially feasible. - Why marketing agencies don't market themselves - typically relying on inbound from announcements celebrating award wins. How can clients expect expertise and results? - Digital marketing is limited by zero-click activity and private silos online.... plus the fact that algorithms driving ad auctions and platforms are black boxes - with irregular performance. - The power of video to drive authentic storytelling online that can really enliven a brand, but that it requires strategic agility.
READ MORE: https://startwell.co/blogs/the-startwell-podcast/the-power-limitations-of-linkedin-for-content-w-mark-evans
LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-startwell-podcast/id1391959054 Spotify: https://open.spotify.com/show/4m6yuRXZHNYQ2QxrFfj7ag?si=fiH1LIydTXCSWD3jUwfing YouTube: https://www.youtube.com/playlist?list=PLNSlT8MChO5IKqmzL0-wx2-yw3WxXjLC2
The StartWell Magazine: https://startwell.co/pages/magazine
CHAPTERS LinkedIn's role in content creation and engagement, with a focus on analytics and conversations. (0:00) LinkedIn's evolution as a professional network during the pandemic. (8:10) Creator definition, career shifts, and marketing perspectives. (11:41) Branding, content creation, and audience development in the digital age. (17:36) The impact of digital advertising on creators and SMBs, with a focus on micro payments as a potential solution. (22:08) The future of advertising and content creation on platforms like YouTube and LinkedIn. (25:24) The cost of running internet infrastructure and its impact on creators. (30:00) Entrepreneurship challenges and the importance of building a valuable product. (37:06) Entrepreneurship, shortcuts, and the line between legitimate and illegitimate business practices. (41:38) Entrepreneurship, marketing, and the rise of fractional leaders. (46:30) Marketing strategies for small businesses. (51:12) Marketing mix, brand awareness, and SEO challenges. (57:56) Content creation for SEO and personalized video marketing. (1:03:32) Marketing strategies for small businesses, focusing on personalized approach and leveraging multiple channels. (1:08:16) Marketing, entrepreneurship, and building brand awareness. (1:12:06)
CONNECT WITH STARTWELL & QASIM VIRJEE (HOST) Website: https://startwell.co Instagram: https://www.instagram.com/startwellco LinkedIN: https://www.linkedin.com/in/qasimvirjee/
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