How Lisa Mattam built a clean skincare brand applying science to Ayurveda called Sahajan
Summary
For the 51st episode of StartWell's Podcast, we sat down with Lisa Mattam - the Toronto based founder of Sahajan. This unique clean skincare company develops Ayurveda based products with the rigor of scientific testing to ensure best in class performance from plant based ingredients.
Inspired when her daughter covered herself in makeup one day, Lisa's entrepreneurial journey has seen the foundation of a category-leading brand that has taken immense commitment and effort to take to market.
In this conversation, you'll hear these amazing things, and much more: - Some of the career background she had before embracing her path as an entrepreneur - How Lisa was inspired to use her cultural heritage in creating a line of clean skincare products - How she was accepted into Sephora's first accelerator program
- The effort involved in getting her products onto shelves and into homes of her customers - including personally convincing retailers to carry Sahajan to going live on television to convince shoppers to take a chance on a new brand - How Oprah's wellness editor discovered Sahajan during the pandemic through their Turmeric mask and took to using it every Sunday as a ritual, calling it out as a recommended Canadian company with a founder of Indian heritage - Some news about Sahajan's products now being available at luxury hotels
READ MORE: https://startwell.co/blogs/the-startwell-podcast/how-lisa-mattam-built-a-clean-skincare-brand-applying-science-to-ayurveda-called-sahajan
LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-startwell-podcast/id1391959054 Spotify: https://open.spotify.com/show/4m6yuRXZHNYQ2QxrFfj7ag?si=fiH1LIydTXCSWD3jUwfing YouTube: https://www.youtube.com/playlist?list=PLNSlT8MChO5IKqmzL0-wx2-yw3WxXjLC2
The StartWell Magazine: https://startwell.co/pages/magazine
CHAPTERS Entrepreneurship and skincare products. (0:00) Entrepreneurship, leadership, and diversity. (2:55) Skincare, family traditions, and wellness. (6:32) Launching a natural skincare brand with Ayurvedic ingredients. (10:20) Beauty industry trends and brand authenticity. (13:39) Starting a beauty brand in 2015 with a focus on clean ingredients and Sephora accelerator validation. (22:16) Building a clean beauty brand with early adopters and retail partners. (25:21) Shopping channel marketing strategies. (28:43) Live TV product promotion with nervous host. (32:02) Brand messaging and customer needs during pandemic. (39:46) Marketing and branding during the pandemic. (43:03) Brand identity and customer connection. (45:44) Branding, authenticity, and connection in the entrepreneurial journey. (49:01) Luxury skincare products with Ayurvedic roots. (56:13) Branding, packaging, and product development for a South Asian-inspired skincare line. (59:00) Beauty brand's digital-first approach and global customer base. (1:02:56) Luxury skincare products in hotel rooms. (1:06:00)
CONNECT WITH STARTWELL & QASIM VIRJEE (HOST) Website: https://startwell.co Instagram: https://www.instagram.com/startwellco LinkedIN: https://www.linkedin.com/in/qasimvirjee/
FILMED & EDITED at STARTWELL in Toronto, Canada https://startwell.co/pages/studios
Look great and win audiences. We make content easier.
Whether you want to record stage presentations in front of a live in-room audience, or capture something in a closed-set environment, we specialize in filming and broadcasting corporate communications that feel personal whilst looking/sounding professional.
---
ABOUT "The StartWell Podcast" - Perspectives from innovative business leaders All episodes: https://startwell.co/blogs/the-startwell-podcast
Our flagship podcast series featuring honest conversations with business leaders driving innovation from Canada through interviews, panels and roundtables on video.
#startup #startupfounder #startupstories #interview #podcast #torontopodcast #startwell #toronto #torontobusiness #skincare #cleanskin #cleanskincare #sahajan #naturalbeauty #naturalwoman