This Toronto based company makes a legal gummy for microdosing mushrooms

As with most pharmaceutical drugs, Adderall comes with side-effects which make it undesirable for a lot of people - including addictiveness, something which inspired the team behind Gwella, a Toronto based company to launch vegan non-prescription edibles that boost energy levels, focus, mental clarity and positivity.

Founded in the pandemic, Gwella is a remote-first company with 3 co-founders. We sat down in studio with Stefany Nieto, the company's COO and one of its founders for this, the 50th episode of our StartWell Podcast.

In this episode you'll a wealth of information which relates a unique foundation story valuable for anyone interested in Consumer Packaged Goods or startups in general - including:

- The company's foundation story - How Gwella is positioned to take advantage of legalisation when it eventually happens for psychedelics - Why MOJO had to reposition its brand early on, and how it has found a groove which is allowing it to sell globally - Why selling product through Amazon was initially difficult and how Stefany's team changed things to acquire a great product review rating and ensure better supply management. - Why the company has high value for content and community.

READ MORE: https://startwell.co/blogs/the-startwell-podcast/this-toronto-based-company-makes-a-legal-gummy-for-microdosing-mushrooms

LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-startwell-podcast/id1391959054 Spotify: https://open.spotify.com/show/4m6yuRXZHNYQ2QxrFfj7ag?si=fiH1LIydTXCSWD3jUwfing YouTube: https://www.youtube.com/playlist?list=PLNSlT8MChO5IKqmzL0-wx2-yw3WxXjLC2

The StartWell Magazine: https://startwell.co/pages/magazine

CHAPTERS Entrepreneurship, passions, and personal growth. (0:00) Creating a psychedelic brand and product development. (3:29) Psychedelic products and their manufacturing process. (7:18) Product development and marketing strategy. (13:41) Building a wholesale arm for a brand with limited experience. (17:12) Legal and business challenges in the psychedelic industry. (20:41) Branding, marketing, and packaging for a wellness company. (27:30) Partnerships and marketing strategies in the CPG industry. (30:24) Psychedelic mushroom branding and product design. (34:32) Supplements and their effects on mood and focus. (40:22) Selling CBD products on Amazon and internationally. (43:50) E-commerce, customer relationships, and retail size. (49:28) Mojo's customer base and marketing strategy. (52:43) Brand awareness and content creation for a supplement company. (56:21) Customer support challenges in a global business. (1:03:48) Marketing and brand positioning for a natural food product company. (1:07:11) Psychedelic mushroom branding and growth strategy. (1:10:16) Product development and customer feedback. (1:16:31) Building a loyal customer base through community-building and personalized products. (1:18:59)

CONNECT WITH STARTWELL & QASIM VIRJEE (HOST) Website: https://startwell.co Instagram: https://www.instagram.com/startwellco LinkedIN: https://www.linkedin.com/in/qasimvirjee/

FILMED & EDITED at STARTWELL in Toronto, Canada https://startwell.co/pages/studios

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ABOUT "The StartWell Podcast" - Perspectives from innovative business leaders All episodes: https://startwell.co/blogs/the-startwell-podcast

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